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Savvier

AI designed for agency teams.

Hi there!

Greg Shortall

Founder & Chief Product Officer, Savvier

Designer Gaming / tech columnist News editor Digital Copywriter Creative Director Agency Owner Professor of Digital Writing

Where I've worked

Yahoo! Leo Burnett Cossette TAXI Ogilvy & Mather Huge Bensimon Byrne Mixtape
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The AI Adoption Paradox

The big, fat AI lie.

It was supposed to save you time. Make you faster. Make you better.

Instead it gave you more drafts to rewrite, more tools to manage, and more messes to clean up.

91%

of marketers use AI daily

7%

have embedded it in ways that
deliver measurable business results

Sources: Jasper State of AI in Marketing 2026 · Adobe State of Marketing 2026

What scattered looks like.

The tool stack

Six tools. Zero system.

ChatGPT for copy. Midjourney for visuals. Notion for briefs. Slack for feedback. Nothing talks to anything else.

The output

Quality depends who's prompting.

Your strategist writes a great prompt. Your intern writes an okay one. The work swings wildly depending on who's at the keyboard.

The speed

Speed with an asterisk.

AI got you a draft in five minutes. Getting it on-brand took two hours. Fast isn't fast if the rework eats the gain.

From scattered to Savvier.

50+ expert AI workflows for marketing teams, across Brand Intelligence, Strategy, Creative, Testing and more. One system your whole team works from.

Savvier
What Savvier does

Everything your team needs, in one system.

01

Expert workflows on tap.

Every workflow is designed by a senior practitioner. Your team runs the same thinking the best teams run, without needing the same headcount.

Workflows
Brand foundation
02

One persistent brand memory.

Every brand has its own workspace. Positioning, voice, audience, past work. Every new project starts with full context, not a blank slate.

03

Your whole team, one workspace.

Shared workspaces. Shared history. Strategists, writers, designers, and account leads all in the same environment.

Collaboration
04

Your methodology, encoded.

Your frameworks, your process, your standards, built into custom workflows your team owns.

WORKFLOWS

What's a workflow?

Think of it like a recipe for getting important work done. Expert thinking, broken into steps, powered by AI. You bring your taste and judgement, no prompting skills required.

Brand IntelligenceStrategic DevelopmentCreative DevelopmentSocial & ContentFeedback & TestingNew Business & RFPExperiential

Brand Strategy & Audience Intelligence

A complete strategic picture: brand context, audience intelligence, competitive positioning, strategic priorities, and a single-page strategy.

Brand Identity & Visual Expression Development

Strategic foundation plus two complete style packages with typography, color, imagery direction, and design guidelines.

Brand Positioning

Map your competitive landscape, explore ten Brand Roles, develop your positioning platform, manifesto, and elevator pitch.

Brand Partnership & Influencer Strategy

Three influencer picks and three brand partnerships with an unexpected option in each, plus collaboration concepts.

Competitive Review & SWOT

Competitor analysis, full SWOT, and a Strategic Posture recommendation (Attack, Defend, Pivot, or Fortify).

Customer Persona & Action Plan

Three vivid personas with tensions, insights, and an action plan for each on a single-page reference.

Reddit Brand Intelligence

Subreddit mapping, real mentions and language, community rules, sentiment analysis, and action plans.

Rapid Brand ResearchQuick Task

Complete brand profile fast: identity, purpose, audience, positioning, culture, voice, visual identity.

Competitive ReviewQuick Task

Three competitors analyzed: positioning, territory, market approach, value propositions, differentiation gaps.

Persona & Insight DevelopmentQuick Task

Three personas with friction, aspirations, decision triggers, and a synthesized insight for each.

Brand Narrative ArchetypingQuick Task

Your primary archetype, characteristics, narrative tensions, and hero's journey position.

Brand Perception AnalysisQuick Task

Real customer voices from reviews and social, perception vs intent mapping, and ways to close the gap.

Brand in Culture & TrendsQuick Task

Cultural opportunities and barriers, trending topics, calendar moments, and next-step workflow connections.

Strategic Whitespace DiscoveryQuick Task

Find positioning territory competitors can't authentically claim.

Audience Pains & MotivationsQuick Task

The real drivers behind audience decisions. Pain points, authentic motivations, connection insight.

The Weekly BriefQuick Task

The Front Page of the week's brand signals plus The Playbook with ready-to-run workflow prompts.

4Cs Strategy

Company, Category, Consumer, Culture. Strategic insights, convergence analysis, concrete next steps.

Business Strategy Brief

Strategic direction, value propositions, opportunities, and success metrics.

Business Strategic Action Plan

Market tensions, competitive gaps, capabilities, plus two executable action plans.

Creative Brief

Target, insight, proposition, tone, thought-starters. The bridge between strategy and creative.

RFP 4Cs Strategy

The 4Cs framework structured for RFP responses.

Company RecipeQuick Task

What drives people to your brand, what needs you fulfill, the key insight that sets you apart.

Category RecipeQuick Task

Forces reshaping your category, tensions competitors struggle with, emotional drivers.

Consumer RecipeQuick Task

Customer motivations, conversion opportunities, deeper psychology behind brand choice.

Culture RecipeQuick Task

Cultural positioning, collaboration opportunities, how your brand addresses meaningful tensions.

Unique Value & Selling PropositionsQuick Task

Unique value and selling props plus five customer-facing headlines.

Headline DevelopmentQuick Task

Eight strategically diverse headlines across benefit, proof, curiosity, command, and contrast.

Case Study DevelopmentQuick Task

A 400-600 word case study with headline, summary, narrative, metrics table.

Creative Campaign Development

Three integrated campaigns with big ideas, manifestos, and channel-specific executions.

Big Ideas 2.0

SCAMPER framework generates three concepts, then expert evaluation and refinement.

Visual Ad Development

Seven types of visual concepts with headlines, visual concepts, and AI prompts.

Video Script & Storyboard Development

Nine video types supported. Scripts plus scene-by-scene storyboards and production handoff.

Social Ad Campaign Development

Full-funnel paid social campaigns. Product-focused and conceptual ads per stage and platform.

Google Search Ads Campaign

Keyword strategy, ad group structure, conversion-focused copy, extensions.

3 Campaign ConceptsQuick Task

Three concepts using Direct Expression, Inversion, and Left Turn provocations.

Single Social AdQuick Task

Two distinct ad approaches: one product-focused, one conceptual.

Billboard & Digital ScreenQuick Task

High-impact outdoor concept: headline, visual, AI prompt in real-world environment.

Tagline DevelopmentQuick Task

Taglines across seven strategic styles, curated shortlist, top recommendations.

Product & Brand NamingQuick Task

21 candidates across seven naming types, curated shortlist, domain guidance.

Visual Mood BoardQuick Task

Two distinct aesthetic approaches with AI-generated mood grids and style specs.

30-Day Content Calendar

A month of production-ready posts organized into 4 weekly themes.

7-Day Content Calendar

A week of production-ready posts with content pillars, trend analysis, diverse formats.

Email Campaign

Single email, automated sequence, or retargeting pair. Subject lines, copy, CTAs, visuals.

SEO Blog Post

Two 1,200-1,800 word posts, headline options, AI visual prompts, WordPress-ready formatting.

Press Release Launch Kit

Press release, personalized pitch emails, targeted outlet list, social content.

Reddit Content & Ad Strategy

Your Reddit voice, five organic content ideas with subreddit targets, complete paid campaign.

Landing Page DevelopmentQuick Task

Full page structure with hero, benefits, social proof, FAQ, CTA sections.

Single Social PostQuick Task

Trend analysis, content strategy, one scroll-stopping post with engagement elements.

Simulated Focus Group

Persona profiles from your actual audience run a moderated discussion. Transcript, debrief, recommendations.

Strategic FeedbackQuick Task

Expert analysis on strategic alignment. Top three improvement areas, specific recommendations.

Copy FeedbackQuick Task

Copywriter analysis of clarity, tone, persuasion, and audience fit. Line-level recommendations.

Visual FeedbackQuick Task

Design critique covering quality, brand consistency, hierarchy, and audience appeal.

UX FeedbackQuick Task

UX specialist analysis of your top 3 priority areas with actions to reduce friction.

RFP Fit Evaluation

Agency Match Score out of 100 across five weighted categories. Strengths, gaps, team structure.

RFP Response Brief

Strategic context, audience insights, key messages, creative direction, deliverables.

RFP Campaign Development

Three campaign concepts using Direct Expression, Inversion, and Left Turn.

Experiential Activation

Built World, Public Spectacle, Cultural Insertion, or System Change. Three event concepts with sensory plans.

Surprise & Delight

Individual gestures or intimate gatherings. Two concepts with sensory plans and partnership strategies.

Where We Fit

Where Savvier fits in your marketing stack.

01

Market Research

Competitive, SWOT, trends

02

Audience & Segmentation

Personas, need states

03

Brand & Positioning

Messaging, value props

04

Creative Strategy

Briefs, 4Cs, platform

05

Creative Development

Concepts, copy, scripts

06

Media Planning

Channel mix, budget

07

Content Production

Social, email, blogs, ads

08

Testing & Validation

Focus groups, feedback

09

Launch & Execution

Trafficking, deployment

10

Review & Optimization

Expert feedback, UX

11

Post-Campaign

Performance, learnings

12

New Biz & RFP

RFP eval, brief dev

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Let's jump in!

Platform walkthrough

Your whole team.
On the same page.

Reach out about our free pilot program.

Book a call

gregs@besavvier.com

besavvier.com

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