The AI Adoption Paradox
It was supposed to save you time. Make you faster. Make you better.
Instead it gave you more drafts to rewrite, more tools to manage, and more messes to clean up.
of marketers use AI daily
have embedded it in ways that
deliver measurable business results
Sources: Jasper State of AI in Marketing 2026 · Adobe State of Marketing 2026
ChatGPT for copy. Midjourney for visuals. Notion for briefs. Slack for feedback. Nothing talks to anything else.
Your strategist writes a great prompt. Your intern writes an okay one. The work swings wildly depending on who's at the keyboard.
AI got you a draft in five minutes. Getting it on-brand took two hours. Fast isn't fast if the rework eats the gain.
50+ expert AI workflows for marketing teams, across Brand Intelligence, Strategy, Creative, Testing and more. One system your whole team works from.
WORKFLOWS
Think of it like a recipe for getting important work done. Expert thinking, broken into steps, powered by AI. You bring your taste and judgement, no prompting skills required.
Brand Strategy & Audience Intelligence
A complete strategic picture: brand context, audience intelligence, competitive positioning, strategic priorities, and a single-page strategy.
Brand Identity & Visual Expression Development
Strategic foundation plus two complete style packages with typography, color, imagery direction, and design guidelines.
Brand Positioning
Map your competitive landscape, explore ten Brand Roles, develop your positioning platform, manifesto, and elevator pitch.
Brand Partnership & Influencer Strategy
Three influencer picks and three brand partnerships with an unexpected option in each, plus collaboration concepts.
Competitive Review & SWOT
Competitor analysis, full SWOT, and a Strategic Posture recommendation (Attack, Defend, Pivot, or Fortify).
Customer Persona & Action Plan
Three vivid personas with tensions, insights, and an action plan for each on a single-page reference.
Reddit Brand Intelligence
Subreddit mapping, real mentions and language, community rules, sentiment analysis, and action plans.
Rapid Brand ResearchQuick Task
Complete brand profile fast: identity, purpose, audience, positioning, culture, voice, visual identity.
Competitive ReviewQuick Task
Three competitors analyzed: positioning, territory, market approach, value propositions, differentiation gaps.
Persona & Insight DevelopmentQuick Task
Three personas with friction, aspirations, decision triggers, and a synthesized insight for each.
Brand Narrative ArchetypingQuick Task
Your primary archetype, characteristics, narrative tensions, and hero's journey position.
Brand Perception AnalysisQuick Task
Real customer voices from reviews and social, perception vs intent mapping, and ways to close the gap.
Brand in Culture & TrendsQuick Task
Cultural opportunities and barriers, trending topics, calendar moments, and next-step workflow connections.
Strategic Whitespace DiscoveryQuick Task
Find positioning territory competitors can't authentically claim.
Audience Pains & MotivationsQuick Task
The real drivers behind audience decisions. Pain points, authentic motivations, connection insight.
The Weekly BriefQuick Task
The Front Page of the week's brand signals plus The Playbook with ready-to-run workflow prompts.
4Cs Strategy
Company, Category, Consumer, Culture. Strategic insights, convergence analysis, concrete next steps.
Business Strategy Brief
Strategic direction, value propositions, opportunities, and success metrics.
Business Strategic Action Plan
Market tensions, competitive gaps, capabilities, plus two executable action plans.
Creative Brief
Target, insight, proposition, tone, thought-starters. The bridge between strategy and creative.
RFP 4Cs Strategy
The 4Cs framework structured for RFP responses.
Company RecipeQuick Task
What drives people to your brand, what needs you fulfill, the key insight that sets you apart.
Category RecipeQuick Task
Forces reshaping your category, tensions competitors struggle with, emotional drivers.
Consumer RecipeQuick Task
Customer motivations, conversion opportunities, deeper psychology behind brand choice.
Culture RecipeQuick Task
Cultural positioning, collaboration opportunities, how your brand addresses meaningful tensions.
Unique Value & Selling PropositionsQuick Task
Unique value and selling props plus five customer-facing headlines.
Headline DevelopmentQuick Task
Eight strategically diverse headlines across benefit, proof, curiosity, command, and contrast.
Case Study DevelopmentQuick Task
A 400-600 word case study with headline, summary, narrative, metrics table.
Creative Campaign Development
Three integrated campaigns with big ideas, manifestos, and channel-specific executions.
Big Ideas 2.0
SCAMPER framework generates three concepts, then expert evaluation and refinement.
Visual Ad Development
Seven types of visual concepts with headlines, visual concepts, and AI prompts.
Video Script & Storyboard Development
Nine video types supported. Scripts plus scene-by-scene storyboards and production handoff.
Social Ad Campaign Development
Full-funnel paid social campaigns. Product-focused and conceptual ads per stage and platform.
Google Search Ads Campaign
Keyword strategy, ad group structure, conversion-focused copy, extensions.
3 Campaign ConceptsQuick Task
Three concepts using Direct Expression, Inversion, and Left Turn provocations.
Single Social AdQuick Task
Two distinct ad approaches: one product-focused, one conceptual.
Billboard & Digital ScreenQuick Task
High-impact outdoor concept: headline, visual, AI prompt in real-world environment.
Tagline DevelopmentQuick Task
Taglines across seven strategic styles, curated shortlist, top recommendations.
Product & Brand NamingQuick Task
21 candidates across seven naming types, curated shortlist, domain guidance.
Visual Mood BoardQuick Task
Two distinct aesthetic approaches with AI-generated mood grids and style specs.
30-Day Content Calendar
A month of production-ready posts organized into 4 weekly themes.
7-Day Content Calendar
A week of production-ready posts with content pillars, trend analysis, diverse formats.
Email Campaign
Single email, automated sequence, or retargeting pair. Subject lines, copy, CTAs, visuals.
SEO Blog Post
Two 1,200-1,800 word posts, headline options, AI visual prompts, WordPress-ready formatting.
Press Release Launch Kit
Press release, personalized pitch emails, targeted outlet list, social content.
Reddit Content & Ad Strategy
Your Reddit voice, five organic content ideas with subreddit targets, complete paid campaign.
Landing Page DevelopmentQuick Task
Full page structure with hero, benefits, social proof, FAQ, CTA sections.
Single Social PostQuick Task
Trend analysis, content strategy, one scroll-stopping post with engagement elements.
Simulated Focus Group
Persona profiles from your actual audience run a moderated discussion. Transcript, debrief, recommendations.
Strategic FeedbackQuick Task
Expert analysis on strategic alignment. Top three improvement areas, specific recommendations.
Copy FeedbackQuick Task
Copywriter analysis of clarity, tone, persuasion, and audience fit. Line-level recommendations.
Visual FeedbackQuick Task
Design critique covering quality, brand consistency, hierarchy, and audience appeal.
UX FeedbackQuick Task
UX specialist analysis of your top 3 priority areas with actions to reduce friction.
RFP Fit Evaluation
Agency Match Score out of 100 across five weighted categories. Strengths, gaps, team structure.
RFP Response Brief
Strategic context, audience insights, key messages, creative direction, deliverables.
RFP Campaign Development
Three campaign concepts using Direct Expression, Inversion, and Left Turn.
Experiential Activation
Built World, Public Spectacle, Cultural Insertion, or System Change. Three event concepts with sensory plans.
Surprise & Delight
Individual gestures or intimate gatherings. Two concepts with sensory plans and partnership strategies.
Where We Fit
01
Market Research
Competitive, SWOT, trends
02
Audience & Segmentation
Personas, need states
03
Brand & Positioning
Messaging, value props
04
Creative Strategy
Briefs, 4Cs, platform
05
Creative Development
Concepts, copy, scripts
06
Media Planning
Channel mix, budget
07
Content Production
Social, email, blogs, ads
08
Testing & Validation
Focus groups, feedback
09
Launch & Execution
Trafficking, deployment
10
Review & Optimization
Expert feedback, UX
11
Post-Campaign
Performance, learnings
12
New Biz & RFP
RFP eval, brief dev
Reach out about our free pilot program.
gregs@besavvier.com
besavvier.com