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Custom Workflow Assessment

Do I need a custom workflow?

A 5-minute self-assessment for marketing leaders.

Check what applies, send it to us, and we'll set up a conversation.

Custom workflows encode the work that's yours.

We turn the frameworks, processes, and ways of working that set your team apart into AI workflows your team can run on repeat.

Consistent.

Same quality of output every time, regardless of who runs it or when.

Yours.

Your methodology, your data, your competitive edge. Encoded in workflows you own.

Always on.

The work doesn't stall when your expert is out. The thinking lives in the system.

Built once, used forever.

One build. Your whole team runs it, across every project, for as long as you need it.

Is a custom workflow right for you?

Think of a process your team runs and check what applies.

It's uniquely yours.

A proprietary framework, methodology, or rubric you apply repeatedly.

We have a proprietary framework, methodology, or rubric we apply repeatedly.

There's a way we do a specific type of work that nobody else would replicate the same way.

It chains several steps together.

A process with multiple steps in a specific order.

We have a process that links multiple kinds of work in a specific order, and someone has to quarterback the handoffs.

The output of one step feeds the next, and today that connective tissue is manual.

It's built on our own data.

Internal context a generic AI tool can't see.

We rely on internal benchmarks, historical performance, proprietary research, or company-specific data that generic AI can't see.

Our work is better when it's grounded in context only we have.

It's specialized work.

Real marketing work, but specific to how your team operates.

We do something specific to how our team operates: a deliverable, an analysis, a format.

It's real marketing work, but it's specific enough that a generic approach doesn't fit.

It eats time.

High enough frequency that the hours add up.

We do this often enough that the time adds up: weekly, monthly, or every campaign.

Each time it happens, it takes hours of someone's week.

It's trapped.

Only a couple of people can do it well.

One or two people on the team know how to do this well. Everyone else can't.

When the expert is out, this work stalls or drops in quality.

We're one resignation away from losing how this gets done.

Please describe the workflow you have in mind (optional, but useful)

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