Test your work with a free simulated focus group.
Upload your strategy, your tagline, or your campaign deck. Three personas built from your real audience react to it in their own words, like a real focus group. You see what's landing and what isn't, with a recommendation for each one.
No credit card · Output in minutes when you run it yourself · 48 hours when we run it with you
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This is for you if you…
Lead brand or marketing at a CPG company and want to gut-check strategy or creative
Wish you could test more often than your research budget and timeline allow
Have an idea you don't want to find out is wrong after launch
What you get
- An Emotional Match Summary showing what your creative evokes against what each persona values, with the overlap and the gap mapped
- A weighted scorecard for each persona across five engagement criteria, with rationale for every score
- Three first-person reactions, each persona walking through how they read the creative in their own voice
- An optimization recommendation per persona naming the emotional gap, the finding, and the single most impactful change
- A one-page Focus Group on a Page summary that compiles the whole simulation
Who I am: "I read labels in the aisle. I'm the friend who texts a photo of the ingredient list and asks, is this actually any different. I want to be convinced. I am very rarely convinced."
Reaction to the campaign: "Okay so first off I love the colour. Genuinely. But then the second I read 'real ingredients, real people' I was like, okay every brand says that. Show me. Don't tell me. The bit with the kid eating it I actually liked, that's a real moment. But by the end I forgot what the product even is. Is it the bars or the spread."
One of three personas. The full output adds the scorecard rationale and a recommendation for each one.
"We used to test creative once a quarter at most. Now we run a simulated group on every concept before it leaves the team. It's caught two ideas this year that would have landed flat."
This is just one of 58 workflows in Savvier.
We could write you a long pitch. Or we could let you run one for free and see for yourself. We picked the second one.
Common Qs.
Is this a replacement for real focus groups?
Real focus groups still earn their cost for high-stakes launches, regulated categories, and decisions where statistical validity matters. The Simulated Focus Group is designed for everything else: the hundred smaller decisions a brand team makes between launches where the question is "is this landing or not" and the answer needs to come back today.
How realistic are the personas?
Each persona is built from the audience description you provide and the brand foundation Savvier extracts from your existing materials. They're grounded in stated demographics, named pain points, and a five-emotion profile that filters how they read creative. The reactions reflect what those specific personas would say given those specific inputs. The workflow gives you directional reactions fast. It does not claim statistical validity.
What does "run it yourself" mean?
You sign up for Savvier free, upload your creative, describe your audience in a short brief, and the workflow runs. Output is the same as if our team ran it for you — the difference is speed and who's pressing go.
How is this different from asking ChatGPT to simulate a focus group?
ChatGPT will write you a generic-sounding back-and-forth. The Savvier workflow constructs three distinct persona profiles from your brand foundation, builds an emotional match analysis against a defined nineteen-emotion framework, applies a weighted scorecard across five engagement criteria, and produces a recommendation per persona tied to the specific emotional gap. The output is structured, methodical, and built to brief a creative team from.
Test the work before you launch it.
Pick the path that fits. Both are free.