PRODUCT UPDATE / JUNE 2026

7 new workflows.
51 improved.
Every play rebuilt.

If Savvier was a restaurant, we just updated and improved the entire menu. Your favourites are still here. They're just better now.

ACROSS THE BOARD

What changed everywhere.

Every workflow in the library was touched. Here are the four things that changed across the board.

More on-brand.

Every workflow pulls voice, visual identity, and colours from your Brand Foundation. One source of truth across briefs, campaigns, and content.

Faster.

40-60% less setup. Briefing phases merged into the working phase. Redundant blocks removed. The work starts sooner.

Sharper writing.

Clearer agent roles, tighter guardrails, anti-AI-tell standards baked in. Copy that could work for any brand gets flagged.

Connected.

Research and strategy workflows now close with specific creative ideas linked to the workflow that brings them to life. Multi-output workflows compile into one reference document.

BY THE NUMBERS

7

new workflows

51

improved

89

plays rebuilt

8

renamed

5

retired

1

supercharged you

NEW

7 new workflows.

Brand new additions to the library. Each one built with practitioners and ready to run.

Landing Page Development

Choose your page type (product, lead capture, signup, download, event, or coming soon) and the workflow develops strategy, writes conversion-focused copy section by section, and prepares designer handoff notes with full SEO metadata.

Reddit Brand Intelligence

Find out what Reddit thinks about you. Maps relevant subreddits, analyzes real mentions with sentiment, and surfaces actual quotes from organic conversations about your brand and competitors.

Reddit Content & Ad Strategy

Turns Reddit intelligence into action. Defines your Reddit voice, develops organic content ideas with specific subreddit targets, then builds a complete paid ad campaign with targeting and creative.

Tagline Development

Maps 4 competitors' actual taglines and the territory they've claimed, finds the open space, then generates 31 candidates across 7 styles. Evaluates against 6 criteria, delivers your top 3 with rationale.

Product & Brand Naming

31 candidates across 7 naming types. Each with an origin story, an "in conversation" test, double-meaning check, and search risk evaluation. Recommends 5.

Headline Development

Headlines across eight strategic types, each using a different craft technique for genuine variety. Ready for campaigns, landing pages, ads, or any creative that needs a strong opening line.

Case Study Development

Turns completed projects into narrative case studies with a headline, executive summary, results-driven storytelling, a metrics table, and a key visual. A sales tool ready to close new business.

REBUILT

The Plays.

Plays are the quick scenarios creative and strategic people hit every day. We've made them lighter, more playful, and built to give you a fresh perspective or a fast bit of help. All plays have been rebuilt to the new standard, with a new batch added.

A FEW OF OUR NEW FAVOURITES

What's the Tension? Name the gap your whole campaign can live in.

What Subculture Should We Tap Into? Find the community where you'd be welcomed, not tolerated.

What's Our Mascot? Design the character that carries your brand.

Design the Merch. The stuff people would actually want to wear.

Zero Budget? Guerrilla moves that punch above their weight.

What Would the Visionaries Say? Put your work in front of Jobs, Chanel, and Disney.

Review Our Digital Experience. An expert pass on your site or app, ranked by impact.

WORKFLOW DETAILS

The workflows that changed the most.

Here's what was done to improve each of them.

Video Script & Storyboard +

Ground-up rebuild. Choose from nine video types (brand campaigns, explainers, testimonials, product launches, social-first, recruitment, tutorials, thought leadership, or custom) and get production-ready scripts with scene-by-scene storyboards tailored to your format.

Creative Brief +

Rebuilt as a strategic argument. Walks through what's happening in the category, develops a pressure-tested insight, lands on a single proposition with proof, and opens creative territories your team can execute against. One brief, one direction, multiple ways in.

Brand Positioning +

Now built around 10 Brand Roles: Enabler, Elevator, Liberator, Clarifier, Democratizer, Redefiner, Anchor, Badge, Unifier, Challenger. You explore three, commit to one, and it shapes everything downstream: manifesto, category reframe, and how the brand introduces itself.

Creative workflows +

Creative Campaign Development, Big Ideas 2.0, Visual Ad, Billboard, and 3 Campaign Concepts all now include an Emotional Test, Unexpected Placement, and a no-split-screen rule. Creative Campaign uses three provocations that force genuinely different directions. Big Ideas 2.0 shows which SCAMPER technique shaped each idea.

Social & content workflows +

Single Social Post and Single Social Ad let you pick your platform upfront and the workflow adapts. Social Ad Campaign produces ads only for the funnel stages you need. Content Calendars produce content for any channel with variety enforcement across format, tone, engagement type, and copy length.

Feedback workflows +

Copy, Strategic, Visual, and UX Feedback now accept multiple pieces at once. Submit campaign options, ad concepts, draft versions. Up to 10 priority areas with complete rewritten copy for each, plus a summary of what all the changes do together.

Customer Persona & Action Plan +

Three personas, each with a specific action plan: what they need, what you'll do, where to start. Three moves per persona, Monday-morning-ready.

RFP suite +

All four workflows overhauled. Flexible evaluation criteria. Deliverables describe what the campaign produces. RFP 4Cs runs at pitch speed. RFP Campaign Development uses provocations instead of hardcoded concept types.

Email Campaign +

A Campaign Type selector shapes the entire workflow: welcome, nurture, promotional, re-engagement, announcement, seasonal, loyalty, and more. Different campaign, different structure.

Competitive Review & SWOT +

Maps how competitors actually show up (behaviour, not claims). Surfaces unclaimed territory across three dimensions. A Competitive Tension captures the real friction in your category.

SEO Blog Post +

Word counts increased to 1,200-1,800 per post. Writing quality standards with section-specific craft cues. Visual Look & Feel extraction feeds AI visual prompts.

Research workflows +

Persona Insight Development, Brand Perception Analysis, and Brand in Culture & Trends now include real audience language, actual trending hashtags, and "In Their Own Words" sections pulled from real sources.

HOUSEKEEPING

Renamed workflows.

Same workflows, clearer names.

Now

Was

Audience Strategy Playbook

Brand Strategy & Audience Intelligence

Email Campaign

Personalized Email Campaign

Press Release Launch Kit

Press Release & Media Amplification

Simulated Focus Group

Persona Engagement Simulation

Google Search Ads Campaign

Google Ads Campaign

Brand Perception Analysis

Brand-Audience Analysis

Customer Persona & Action Plan

Persona & Brand Opportunity

Brand Visual Identity

Brand Identity & Visual Expression

Retired workflows.

Five workflows retired. Their capabilities live elsewhere now.

Core Purpose, Connection & Context covered by Brand Foundation + UVP + Brand Narrative + Creative Brief
Brand Voice & Expression Guidelines voice now lives in Brand Foundation
Big Idea Generation replaced by Big Ideas 2.0
Feedback & Optimization replaced by Copy, Strategic, Visual, and UX Feedback

GET STARTED

Give them a try.

Copy any of these into Savvier to see the new workflows in action.

See how your brand shows up on Reddit.

Find out what people are actually saying before you decide how to show up.

@Reddit Brand Intelligence for @[Your Brand]
Where does our brand come up on Reddit? What are people saying, and what's the sentiment?

Write headlines that stop the scroll.

Eight strategic types, each using a different craft technique.

@Headline Development for @[Your Brand]
We need headlines for [describe the campaign, page, or context]. Give me genuine variety.

Build a landing page that converts.

Choose your page type and the workflow writes every section with designer handoff notes.

@Landing Page Development for @[Your Brand]
We need a [product / lead capture / signup] landing page for [describe what you're promoting].

Or just open the Plays page.

Not sure where to start? Pick a play and it handles the rest. Try "The Brand's Dating Profile" or "What's the Tension?" to see how they work.

Give them a try!

Updated workflows are live now. Old versions will be available for two weeks. If you love a current version, let us know and we can look at keeping it in the mix for you.

Your Savvier Team

7 new workflows.51 improved.Every play rebuilt.