RESOURCES
Know more.
Do more.
Be more.
Savvier is built by former small agency owners and brand marketers who've been there: the late nights, the gaps in the team, the ever-tightening budgets and always being expected to do more with less.
Savvier meets you where you are, with everything you need to punch above your weight - from brand research, strategy, creative, content, and more.
Here's how we help you do it.
Ready when you are.
Whether you need something fast or something thorough, Savvier has you covered.
PLAYS
Need it now? There's a Play for that.
Plays are pre-written prompts to get you moving fast. Just add your details and go. Whether you're a Marketing Lead, Strategist, Fractional CMO, Copywriter or Creative Director, there are 150+ Plays built for how you work.
EXAMPLES
Give Me This Week's Brand News
Stay current on what's happening around your brand, your category, and your competitors.
Punch Holes in This Strategy
You've got a draft. Get it pressure-tested before it goes to the room.
Know Any Brand in 2 Minutes
Drop in a name. Get the landscape: positioning, audience, tone, territory.
Find Me Creative Inspiration
Surface real-world creative that's working right now in your category.
WORKFLOWS
Expert thinking you can run on any brand.
Guided, multi-step processes built with real specialists. Pick one, add your brand, and each step builds on the last: strategies, briefs, campaigns, content plans. Your brand context carries across every project, so you never start from scratch.
Workflows connect to each other. The brand research you run today feeds the brief you write tomorrow, which shapes the campaign you build next week. That chain is the difference between a collection of tools and a system.
Example workflow chain
EXPLORE
Brand Strategy & Audience Intelligence
Build a complete strategic foundation: customer motivations, competitive landscape, and positioning.
Brand Identity & Visual Expression
Translate brand strategy into distinctive visual direction, style packages, and design guidelines.
Persona & Brand Opportunity
Create detailed personas and turn them into actionable business opportunities.
Brand Partnership & Influencer Strategy
Find partners and influencers whose values align with yours. Get collaboration concepts and action plans.
Competitive Review & SWOT
Map competitor positioning, identify gaps, and find territory you can own.
Business Strategic Action Plan
Turn market intelligence into a prioritized action plan with clear next steps.
Brand Positioning
Define your positioning territory and the strategic narrative that holds it together.
Rapid Brand ResearchQuick Task
Get smart on any brand in minutes: positioning, audience, strengths, vulnerabilities.
Competitive ReviewQuick Task
Fast competitive scan: who's claiming what, where they're weak, where you're stronger.
Persona & Insight DevelopmentQuick Task
Quick persona build with psychology and decision drivers.
Brand Narrative ArchetypingQuick Task
Identify your brand archetype and the narrative framework it unlocks.
Brand-Audience AnalysisQuick Task
Quick-turn audience analysis from feedback, social data, or engagement signals.
Core Purpose, Connection & ContextQuick Task
Establish foundational purpose that connects brand truth to audience needs.
Brand in Culture & TrendsQuick Task
Map your brand against current cultural movements, tensions, and territory.
Strategic Whitespace DiscoveryQuick Task
Find the positioning territory competitors can't credibly claim.
Brand Voice & Expression GuidelinesQuick Task
Define voice characteristics, writing rules, and expression guidelines.
Audience Pains & MotivationsQuick Task
Surface the real drivers behind audience decisions and barriers.
The Weekly BrandQuick Task
Weekly intelligence briefing on your brand, category, and competitive landscape.
4Cs Strategy
Full strategic framework: Company, Category, Consumer, Culture. The foundation for everything downstream.
Business Strategy Brief
Turn strategic research into a focused business brief with clear objectives and direction.
Creative Brief
Bridge strategy and creative. Target, insight, proposition, mandatories.
Company RecipeQuick Task
Quick company analysis: strengths, positioning, competitive pressure.
Category RecipeQuick Task
Category landscape: dynamics, disruption points, opportunity spaces.
Consumer RecipeQuick Task
Consumer analysis: decision drivers, journey friction, conversion opportunities.
Culture RecipeQuick Task
Cultural forces: movements, tensions, relevance opportunities for your brand.
Unique Value & Selling PropositionsQuick Task
Develop distinctive value propositions that connect customer needs with what only you can deliver.
Big Idea Generation
Generate campaign concepts grounded in strategy. Multiple creative territories with rationale.
Big Ideas 2.0
Push ideas further. Develop, pressure-test, and refine creative concepts into campaign-ready territories.
Creative Campaign Development
Full campaign build: concept, manifesto, headlines, executions, channel strategy.
Visual Ad Development
Develop visual ad concepts with art direction, copy, and production guidance.
Video Script & Storyboard Development
Scripts, storyboards, and production briefs for video content across formats.
Social Ad Campaign Development
Platform-specific social ad campaigns with targeting, creative, and optimization strategy.
Google Ads Campaign
Search, display, and performance max campaigns with keyword strategy and ad copy.
Billboard & Digital ScreenQuick Task
OOH concepts with visual direction and copy for billboard and digital screen formats.
Single Social AdQuick Task
One social ad, fast. Concept, copy, visual direction, platform specs.
3 Campaign ConceptsQuick Task
Three campaign territories with big ideas, manifestos, and headlines.
Visual Mood BoardQuick Task
AI-generated visual mood board with art direction rationale.
7-Day Content Calendar
A week of content across channels, built from your brand strategy and audience insights.
30-Day Content Calendar
A full month of strategic content with themes, copy, and channel recommendations.
Personalized Email Campaign
Segmented email campaigns with subject lines, copy, and send strategy.
Press Release & Media Amplification
Press releases with distribution strategy and media amplification plan.
SEO Blog Post
Research-backed blog posts optimized for search with keyword strategy built in.
Single Social Post
One post, any platform. Copy, visual direction, timing recommendation.
Feedback & Optimization
Expert review of any creative or content output with specific improvement recommendations.
Persona Engagement Simulation
Test creative concepts against your personas before going to market.
Strategic FeedbackQuick Task
Get strategic validation on any work in progress.
Copy FeedbackQuick Task
Expert copy review with specific line-level recommendations.
Visual FeedbackQuick Task
Design critique with actionable refinement direction.
UX FeedbackQuick Task
UX review with usability and experience improvement recommendations.
RFP Fit Evaluation
Evaluate whether an RFP is worth pursuing before you invest the hours.
RFP 4Cs Strategy
Strategic research specifically structured for RFP responses.
RFP Response Brief
Turn RFP requirements into a focused response brief with strategic positioning.
RFP Campaign Development
Develop campaign concepts tailored to RFP requirements and evaluation criteria.
Experiential Activation
Design brand activations and experiential moments with creative concepts and logistics.
Surprise & Delight
Small-scale experiential moments and customer appreciation strategies.
UNDER THE HOOD
A team of AI agents, trained by specialists.
Every workflow is powered by a team of purpose-built AI agents: Researcher, Strategist, Creative Director, Copywriter, Art Director and Project Manager. Each one is provided with domain expertise in the form of best-in-class data, strategic insights, ideas, and copywriting.
They work together like a real creative department. You bring your taste and judgment. Their job is to get you 80% of the way there.
Agencies
Plug expert minds into your team. Get custom workflows designed for the way you work.
How agencies use Savvier
In-House Teams
Need a strategist you don't have? A content lead? The workflows fill the gaps.
How in-house teams use Savvier
Freelancers
Take on brand strategy, audits, campaigns. Work you used to pass on is now yours.
How freelancers use Savvier
Start saying yes to more.
Start with a free account. Your first brand is on us.